When it comes to layout, many internet websites aren’t created for optimum search engine and directory visibility. People or companies seem so centred on their corporate or individual images, goods, and services that they neglect to style their internet internet sites with search engines and directories in mind. Search engines and directories vary within the way they rank your internet internet site in a search query. Some search engines place primary emphasis on the text within your title tags. Some search engines place emphasis on the primary tips presented in all of your text on a single web page. Some directories emphasize the text you submitted in their “Description” field. How and where you place your text, each inside the copy your visitors see and inside the HTML tags your visitors don’t see, will impact your ranking
Keyword selection
Keyword placement
Keyword frequency
Links & architecture
Internet site statistics
Keyword Choice
Of primary importance is selecting the best key phrases for your industry and the key phrases you believe your potential customers will use to find you. Selecting the right key phrases requires research.
Look at your company’s printed materials. What words do you use over and over? When you speak to new and current customers on the phone, what questions do they frequently ask and what words do they use? Ask your current customers how they would find you on the Internet. Then go to the major search engines and directories. Type within the keywords you want to use. Study the source code of the internet sites that appeared in the top 20. Look at how your competitors ranked in a search query. Adjust your keyword choice accordingly.
Keyword placement
Of equal importance is keyword placement on individual pages and seo company philippines. The text in your title tag is one the most important elements for ranking well in search engines. The text in your titles should be descriptive, using the words and lingo in your industry, and should accurately reflect the contents of each internet page.
For optimum search engine positions, your keywords need to appear at the top of your internet pages. Thus, before you design your web page, ask yourself if you (or your web designer) have strategically placed your keywords inside your title tags, meta-tags, headings, graphic images, and the first paragraph inside your body tag. If not, you might need to rethink your site style.
Keyword Frequency
What is important to each the search engines and your target audience is keyword frequency and keyword prominence. Designing and coding your site with keywords in the right locations and the right frequency is an art form. Keywords need to appear frequently on your internet pages, but if they appear too frequently, your web site will be penalized for word stacking (also known as “spamming the index”) or could be removed permanently from the index.
Also, some search engines ignore meta-tags. Thus, if you have included your key phrases in your meta-tags but have not placed them elsewhere, you have missed a huge target audience, namely AOL users. Websites with frames have problems being indexed well because there is little opportunity otherwise to include additional text with key phrases.
Very, very few web websites can get in the Top 10 of all the major search engines (AltaVista, FAST Search, HotBot, Google, Lycos, Teoma) without spamming. We cannot emphasize this enough: if you hire anyone (a submission service, an individual, an online promotion service, etc.) to do the services we just described, they need to have HTML and style experience, online marketing, and excellent copy writing skills. You do not want your internet internet site to be permanently banned from a search engine or directory due to ignorance or lack of experience. Furthermore, submission services usually do just that: submit. Numerous don’t perform keyword research, the HTML coding, and copy writing necessary to get a web site optimally placed within the search engines. Ask a lot of questions before handing over any money.
Links & internet site architecture
Placing key phrases throughout your web pages is useless as a search engine marketing strategy if the search engine spiders are unable to record the text on your web pages. Therefore, always have a link architecture (also known as a internet site map) on your web site that the search engine spiders can follow. Oftentimes, this means having two forms of navigation on your internet site: one that your target audience prefers, and one for the search engines.
Site Statistics

For the first few months after you have your web internet site submitted to the major search engines and directories, you should see a jump in traffic. If you look at your web site reports with your visitor statistics, which should do frequently, you will see when the search engines spider and index your internet site.
Hopefully, because you have been thoughtful enough to give potential customers a reason to return to your web site again and again, individuals will bookmark your web site, and your internet statistics will show an increase in a “No Referrer” category under referral URL’s. Your website reports should show you where your potential customers are coming from (i.e. which search engine or directory they used to find you) and which keywords they used to find you.
After your web site has listed inside the search engines and directories for a few months, review your web site statistics and determine where the majority of your traffic comes from. Then focus your advertising efforts on those directories and search engines. You get better sales from targeted marketing than from spreading your net too wide.
One client did exactly what we recommended, from keyword choice to monitoring site statistics. They found most of their websites referral traffic came from Yahoo queries. They bought banner space from Yahoo for two months. Whenever two of their key phrases were typed in a search query, their banner would appear. Their traffic increased over 500%, and their sales reached five figures per month.
Lastly, the saying “Content is King” still rings true. You can increase traffic to your internet website, but if (1) people don’t like what they see, (2) you do not offer potential customers what they want to buy, or (3) you do not give customers incentive to stay and/or bookmark your internet site, they will click off of your internet internet site as quickly as they clicked on to it.