There have been rumors swirling around about a pending deal between Apple and Microsoft to have Bing replace Google as the default search engine on
iPhones and other Apple devices.seo st louis This is not surprising considering the domination-of-the-universe war that has broke out between Apple and Google. But what does this portend about the long anticipated release of a Apple-owned search engine?
First, we know stock analysts have been publicly calling out Apple (AAPL) for missing out on the search game. Apple stock is trading at over $200 a share and is closing on its 52-week high. Earnings have to grow at a rapid rate to justify that high stock price and this after continued fantastic success with sales of iPhone and iPods. At some point (if not already) Apple executives are going to start war gaming on entering the search industry. Apple won’t ever rest easy. Just ask Motorola, Samsung, and other cell phone manufacturers.
Second, we know Google has aggressively attacked Apple and the iPhone market with the introduction of the Android OS and the Nexus One smartphone. For the first time, Apple can consider Google (and not Microsoft) as their biggest rival. It seems inevitable that Apple will try to slice into Google’s search engine market share with a product of their own. Striking a deal with Microsoft and Bing is surely only a temporary solution.